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5 reasons to recommend

By 17th October 2022May 25th, 2023Blog, Protection

Guardian believe the single most important thing about a protection policy is it pays out quickly when you expect it to.

That’s why we do a number of things differently to other providers. Here’s what every adviser needs to know;

No.1 Dual Life Approach – we don’t offer joint life. Instead, we offer a dual life approach where both partners’ cover is kept separate. That way, if either partner dies the other partner’s cover remains in place. Our dual life approach still only requires a single quote, application and direct debit.

No.2 Critical Illness Definitions – our definitions are written to make sure people who claim are treated fairly and payouts are received with the minimum of questions asked.

No.3 Optional Children’s Critical Illness Definitions – we treat children’s critical illness cover as an optional extra that can be added to the parent’s stand-alone life, stand-alone critical illness or combined life and critical illness policy. And it can be added when the cover is taken out or at any point in the future. Plus, we don’t limit the children’s cover to £25,000 or a maximum of 25% of the adult’s policy. Instead, parents can choose any amount between £10,000 and £100,000, to a maximum of the amount they’re covered for themselves.

No.4 Terminal Illness – we don’t need to see evidence that customers have less than 12 months to live before we pay out. Our Life Protection not only pays out if a client is expected to survive for less than 12 months. Uniquely, we also guarantee to pay out if they’re diagnosed with incurable stage 4 cancer, regardless of their life expectancy. And we do the same if they’re diagnosed with motor neurone disease, Creutzfeldt-Jakob disease or Parkinson-plus syndromes.

No.5 Cover Upgrade Promise – we believe existing customers should be treated as well as new ones. If our critical illness definitions improve, in most cases we’ll apply the improvements to existing customers’ policies completely free. If they have to make a claim, we check it against both the definitions they bought and the definitions for new customers. And we pay out if the claim is valid under either. Occasionally, we may introduce changes that we won’t automatically upgrade. If this happens, we’ll offer existing customers the chance to pay to add them.