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We believe we’re different because:

  • Business accelerators
  • Adviser development and recognition
  • Increasing customer value
  • Stability and market resilience
  • Sales enablement
  • Partnership support

What our brokers say about us

Here is a taste of all the support available to you at your fingertips…

Business Development

A dedicated Regional Sales Director to support you in achieving your goals

Events and Training Programme

All year-round virtual and face-to-face events, recognition and training


A culture of positivity that welcomes sharing of best practice

Compliance Support

Risk-based compliance support and guides

Technology Solutions

Saving you time and connecting the process from start to end

Product Panel

Comprehensive product panel featuring PRIMIS exclusives

Supervision Support

A dedicated Area Supervision Manager

Experts Team

Support with placing complex and non-standard cases

Marketing Support

Financial Promotions guidance and marketing bundles


Daily commission payments


Success means different things to different people. We understand that each broker’s business is unique – all 1,000 of them. Each have their own goals and path to take. Whatever their aspirations, we provide a composite proposition that:

  • Recognises and celebrates business diversity
  • Enables tailored and personalised experiences

Brokers support customers and are flexible to their different goals and needs. Their advice and products reflect that. We believe network support should be flexible to brokers’ needs.

So, what do you get from PRIMIS?

+ A financially stable and secure infrastructure:

  • Daily commission payments
  • LSL Group backing

+ Market-leading product proposition:

  • Comprehensive product pane
  • Toolbox
  • Exclusive products
  • Connect

+ Personalised training and support:

  • All-year round training programme
  • Face-to-face events
  • Virtual events
  • New Homes events

+ Positive culture that recognises success:

  • Awards programme
  • Sharing best practice
  • Broker Hero recognition

+ Business development tools and expertise that help you grow:

  • A dedicated Regional Sales Director
  • Experts helpdesk
  • Financial Promotions guidance
  • Customer feedback questionnaires
  • Marketing support

+ An environment that will keep you safe:

  • A dedicated Area Supervision Manager
  • Regulatory and compliance guidance