PRIDE CULTURE

By 31st March 2021Blog

OUR CULTURE IS AT THE HEART OF EVERYTHING WE DO. FROM HOW WE BEHAVE AS TEAMS
THROUGH TO THE DECISIONS WE MAKE EACH DAY.

WHY IS CULTURE IMPORTANT?

Culture is essential to all businesses. It plays a fundamental role in ensuring we at PRIMIS are all accountable and take ownership of decisions we make and the actions we take, whilst behaving ethically and demonstrating good conduct. Ultimately, culture ensures that we do the right thing for our customers and that they receive the best outcomes every time.

The FCA recognise this too: “A firm’s culture is a priority for the FCA. We expect firms to foster
cultures which support the spirit of regulation in preventing harm to consumers and markets. These
kinds of healthy cultures can also complement and support businesses’ financial performance.”
– Jonathan Davidson, Regulator Overview, March 2018.

HOW DO PRIMIS EMBED A POSITIVE CULTURE?

  • PERFORMANCE. Our objective is to deliver great results and world class service for all our stakeholders including employees, brokers, and their customers. We continuously look for ways to grow, and measure our successes and failures to drive continuous improvement.
  • RESPONSIBILITY. We are all brand ambassadors. We take responsibility and own everything we do and deliver exceptional, professional and responsive experiences for all our stakeholders. We pride ourselves in our passion and in going the extra mile to build valuable long-term relationships.
  • INTEGRITY. We are uncompromising in our integrity and our principled approach. We respect one another and work together collaboratively to ensure the end customer receives the best possible outcome.
  • DIVERSITY. We think progressively and with diversity. We stay ahead of the market to help give brokers and their customers access to the best products and services at all times. We work together as a diverse yet united team to achieve the best outcomes. We share ideas and feedback positively to continuously improve.
  • EXPERTISE. We are experts at the services we provide to our brokers and look to continuously enhance our skills and offerings. We take PRIDE in being the best at what we do.

To place culture at the forefront of everything we do, our values guide us and serve as a reminder of what we’re striving to achieve together:

As part of our PRIDE, we know you share our cultural values too!

Toni Smith
Chief Operating Officer