MOST OF US HAVE BEEN ENJOYING WARMER TEMPERATURES AND SUNSHINE, GIVING US A TASTE OF SUMMER. AND WITH THAT EVERYONE HEADS OUTDOORS FOR BBQS, BEER GARDENS AND DAYS OUT ENJOYING THE SUN! THIS MIGHT GIVE YOU AN OPPORTUNITY TO TALK PROTECTION. HERE’S AN IDEA YOU COULD WEAVE INTO CONVERSATIONS WITH YOUR CLIENTS…
Did you know skin cancer is the most common form of cancer in the UK? There are at least 100,000 new cases and over 2,500 people die from skin cancer every year(1). Anyone of any age can be diagnosed. Even though we are more aware of the risks now than before, incidence rates for malignant melanoma have risen 128% since 1993(2).
Cancer is consistently the top claim reason for critical illness products on our panel yet we do little to help ourselves. A recent survey carried out by the British Association of Dermatologists found that most people miss on average 10% of their face when applying sunscreen and more than 90% of basal cell carcinomas (the most common cancer in the UK) occur on the head or neck(3). Most people are putting themselves at risk without even knowing it!
Often we aren’t thinking about the risks of cancer when we are out enjoying nice weather. It doesn’t take much time out in the sun to damage your skin and that damage, when it builds up over time, can add up to a scary diagnosis. So, if you’re seeing clients while the sun is shining this summer don’t forget the sunscreen! And don’t forget to talk to them about ‘Cancer Cover’!
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For protection queries contact Steve Berry, Protection Manager at Steve.firstname.lastname@example.org.